Inconsistent lead flow
Some months you are slammed. Other months you are wondering where the next project is coming from. There is no predictability, just cycles.
The LeadStone System
Predictable, qualified leads for custom builders.
You build incredible projects. The right people just are not finding you yet. LeadStone is one system that builds your foundation for lead generation, then runs the engine that keeps qualified projects coming in. Not a pile of disconnected marketing services. One machine.
01 / The Problem
The real problem is not your work. It is your visibility.
You are not struggling because you are bad at what you do. You are struggling because the right people are not finding you, do not fully understand your value, or are not ready to choose you yet.
Too much reliance on referrals
Referrals are great, until they slow down. And when they do, you are left with no real way to replace them.
Low-quality inquiries
You are getting calls, but they are not the right people. Wrong budgets, wrong expectations, or not serious at all.
Competing on price
When people do not understand what makes you different, the only thing they compare is price. That is a race you should not have to run.
No system for growth
No consistent process brings in leads, tracks them, or turns them into projects. Just effort, guesswork, and hoping it works.
Sound familiar?
Let's build a system that brings you consistent, qualified leads on purpose.
Book your strategy call →02 / Built for Custom Builders
We work only with custom builders.
You do not build cookie-cutter projects. Your work is custom, high-value, and built on trust. The people you want take their time. They research, compare, and only reach out when they are confident.
That is where most builders get stuck. Not because of their work, but because their marketing was never built to guide that kind of buyer. That is exactly what we built the system to do.
Barndominium Builders
Metal, Garage & Shop Builders
Custom Home Builders
Additions & Remodelers
Design-Build Firms
General Contractors
03 / The System
You do not need another marketing company. You need a system that works.
We build a strong foundation with your site. SEO helps the right people find you. Targeted Meta and Google ads drive them to you. We track every lead and give you full visibility into your pipeline. It all works together as one system, not a pile of disconnected marketing services.
Part 1 · One-time
The Foundation
First we set the groundwork. A custom site built for your market, CRM and lead tracking, Google Business Profile, conversion analytics, and the campaign infrastructure, all built and ready to launch. This is what the engine runs on.
Built once, before anything launches
Part 2 · Every month
The Monthly Engine
Meta + Google Ads
Lifestyle Meta campaigns, plus optional Google Search ads, that put the right people in front of your work.
SEO
Ongoing optimization and site management that builds long-term organic visibility.
Google Business Profile
Local search optimization so you show up when nearby buyers go looking.
Lead Tracking + CRM
A dashboard with full visibility into your pipeline, including call and form tracking, plus a monthly performance review.
Foundation set
Engine runs
Qualified leads
Refine & repeat ↻
04 / Ownership
We handle it all. You own it all.
Most agencies build your marketing inside their accounts. The ads, the tracking data, the landing pages, even your call tracking numbers live under their login. The day you leave, it all disappears. That's not a partnership. That's a hostage situation. LeadStone works the other way.
We handle:
- Ad creative and copy
- Campaign builds on Meta and Google
- Daily management and optimization
- Landing pages
- Lead follow-up systems
- Reporting you can actually read
You own:
- Your Meta Business Manager and Google Ads accounts, in your name, with your billing
- Every photo, video, and ad we create for you
- Your CRM and every lead in it
- Your tracking data and pixel history
- Your phone numbers
- Your website
If we ever part ways, you keep everything and lose nothing. We remove our access and you carry on. We'd rather keep your business because it works than because a contract says so.
05 / Success Stories
Builders who started the system.
“
Working with LeadStone has been a great asset to my lot in Boaz. We have been with them for almost a year now, and my business has tripled. I have experienced the biggest year in sales in my 20 years with Waldrop Metal Buildings. I highly recommend them.
Waldrop Metal Buildings
Residential Resource
What the system means for your business.
- A more consistent flow of new project inquiries
- Better quality leads, fewer tire-kickers
- Less dependence on referrals alone
- Clear visibility into your pipeline
- More control over your growth
3×
Waldrop's business growth
20 yr
Biggest sales year on record
1
System doing all of it
06 / Pricing
Everything in one system, laid out plainly.
There are no tiers and nothing to compare. One flat weekly rate covers the setup that gets you launched and the system that keeps leads flowing after it. Here is exactly what it includes.
The LeadStone System · Ongoing
$700
/week
Paid to LeadStone to run the engine every week.
+
$1,000/mo minimum ad spend per platform
Paid directly to Meta/Google, not to us. You set and control this budget.
There is a minimum for a reason. Below this level the ads cannot gather enough data to optimize, so we will not run them in a way that wastes your money. The $1,000 minimum applies to each platform, so if you run both Meta and Google plan for about $2,000/mo in total ad spend. Google is optional — most builders start with Meta and add Google when they are ready.
First Month — Setup & Build
A website built for your market, with copywriting, lead capture, and mobile optimization
CRM setup and configuration for lead management
Lead tracking, plus call and form tracking across your site and ads
Google Business Profile setup and optimization
Conversion and analytics tracking, so every lead is measured from day one
Campaign infrastructure built and ready to launch
Advertising & Creative
Lifestyle Meta ad campaigns, built from your content and ours, that put the right people in front of your work
Google Search ads (optional) to capture buyers actively searching for a builder in your area
Retargeting sequences that keep you in front of prospects for the full decision cycle — from first click to signed contract
Ad creative, scripting, and editing — all of it owned by you
Search & Local Visibility
Ongoing SEO and site management to build long-term organic visibility
Campaign landing pages designed to convert ad traffic, not just look pretty
Google Business Profile optimization and weekly management, so you show up when locals search
Pipeline & Follow-Up
Automated lead nurture sequence, so every lead gets followed up with automatically over the following weeks
Lead tracking, call tracking, and a CRM dashboard, so you always see your pipeline
Rapid Response System — every new inquiry gets an automatic reply and you get an instant alert, so no lead goes cold while you're on a job site
Strategy & Reporting
Monthly Lead Quality Review — not impressions and clicks, but how many leads came in, what they were worth, and what we're changing
Cost-Per-Lead Tracking — you always know what a lead costs and what a job is worth against it
Full Transparency Dashboard — live access to your spend, results, and pipeline anytime, not just when we send a report
6-Month Initial Term then month-to-month
This commitment exists for a reason. Lead generation is not a switch you flip. The first month goes into building the foundation, the ads then need time to gather data and optimize, and SEO compounds month over month. Six months is the minimum honest window to know whether the system is working. After that you are month-to-month, with no renewal traps and no penalties.
Optional add-on
The Brand Content Shoot
Great lifestyle ads need great footage. We spend 2 to 3 days on your job site capturing everything we need to build your brand story, video and photos. You walk away with a full content package built to fuel your ads and your website. This is for builders who do not yet have strong content for the campaigns we run.
A brand video
Your story, told well
Video ads ready to run
Drop straight into Meta
Reels built for social
Ready to post
The Real Cost
What it actually costs to build this yourself.
To run the same system in-house you would be hiring, buying software, and paying a developer every single month. Here is a conservative look at what that stack really costs, next to one flat LeadStone invoice.
What you'd have to buy
Monthly, in-house
Marketing manager
Salary, payroll tax, and benefits
$5,000
Web developer
Builds and maintains your site
$4,000
Ad / PPC management
Meta & Google campaigns, run daily
$2,500
Marketing software stack
Email, analytics, ad and creative tools
$500
CRM & lead tracking
Pipeline, call, and form tracking
$300
Total to run it yourself
$12,300/mo
In-house
$12,300/mo
LeadStone
$2,800/mo
You save
$9,500/mo
Figures are typical U.S. loaded costs (salary, payroll tax, and benefits) plus common software subscriptions — your numbers may vary. LeadStone shown at $700/week × 4 weeks. Excludes the recruiting, onboarding, and ramp-up time an in-house build also requires.
Start the System
Let's build a pipeline you can count on.
One strategy call to see if the system fits your business. We will look at where your leads come from now, where they should come from, and what the Foundation looks like for your market.
Talk to a real person. 1 (888) 208.7766