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What We Offer · Ads Management

Get immediate leads. Control your growth. Maximize your spend.

Running ads can generate fast results, but without the right strategy, it quickly becomes wasted spend. We manage Meta (Facebook and Instagram) and Google campaigns that help builders and contractors reach the right audience, generate qualified leads, and turn ad spend into real opportunities. Drive traffic that turns into real jobs.

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Dark UI mockup showing a sponsored video ad, 4.2x return on ad spend badge, and 47 new leads this month stat card
Why Paid Advertising Matters for Builders

Put your work in front of the right people, right now.

Paid advertising puts your business in front of potential clients while they are scrolling, researching, and picturing their next project, long before they ever reach out.

Start attracting potential clients almost immediately.
Target homeowners based on location, intent, and behavior.
Show up in the Facebook and Instagram feeds your buyers live in.
Adjust spending based on performance and demand.
Attract people who are serious about building or remodeling.
Not sure what to spend? Map your ad budget

Meta is where your buyers spend their time, and where lifestyle project content does the heavy lifting, so it's our primary channel. When it makes sense, we layer in Google Search ads to capture buyers who are actively looking, without spreading budget thin across platforms that don't move the needle for builders.

Ad Strategies Built to Generate Leads

Meta and Google campaigns built to maximize your return on ad spend.

Every campaign is engineered to generate leads and stretch every dollar, from the first targeting decision to the landing page your traffic lands on.

Strategy

Campaign strategy & audience targeting

We build a strategy around your services, markets, and ideal clients, targeting the people most likely to become real projects.

Creative

Ad creation & creative

We develop ad copy and visuals that highlight your work, differentiate your business, and drive engagement across Facebook and Instagram.

Management

Meta & Google campaign management

From Facebook feed to Instagram and Reels, we manage your campaigns across Meta's placements where your audience is most active, and add optional Google Search ads to capture buyers actively looking for a builder.

Conversion

Landing page & conversion optimization

We make sure your traffic converts by improving the pages your ads lead to, turning visitors into real inquiries.

Retargeting

Retargeting to re-engage visitors

Most people don't convert on the first visit. We bring back the homeowners who already showed interest, keeping you top of mind until they're ready.

Reporting

Ongoing optimization & tracking

We continuously monitor, test, and refine campaigns while giving you clear reporting on performance, leads, and ROI.

Google vs Facebook

Two very different ways to reach your buyers.

They are not interchangeable. Google captures people already searching for a builder; Facebook and Instagram put your work in front of people before they have started looking. Here is how they compare, and why the strongest campaigns often use both.

Facebook Ads
Google Ads
How buyers find you
They're scrolling their feed and your work stops them mid-scroll.
They're already searching for a builder and find you at the top of the results.
Buyer intent
Lower at first — you spark the interest before they've started looking.
High — they're actively looking and ready to act now.
Targeting
By location, demographics, interests, and behavior.
By the keywords and search terms people type.
Funnel stage
Top and middle — creating demand and building awareness.
Bottom of funnel — capturing demand that already exists.
Creative
Lifestyle photo and video that shows off your projects.
Text-first ads on the search results page.
Cost profile
Low cost to reach a lot of the right people and showcase your work.
Higher cost per click, but spent on high-intent traffic.
Best for
Filling the pipeline with future buyers who discover you first.
Catching buyers ready to reach out today.

Ads work best as one part of the system, fed by your site, SEO, and lead tracking.

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Ready to build a more predictable pipeline?

Every month without a system is another month depending on luck. Tell us about your business and we'll show you exactly how LeadStone can help you generate more consistent, high-quality project leads.

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