Waldrop Metal Buildings
From invisible to in demand.
- 50 years building a reputation for quality steel construction across the Southeast.
- A full range of metal buildings, including carports, garages, barns, and custom structures.
- A website 15 years out of date, hard to navigate, and invisible in search.
- No reliable system for new leads. Entirely dependent on referrals and word of mouth.
The problem was not the product.
Waldrop Metal Buildings had spent nearly 50 years earning a reputation for quality work across the Southeast. Their buildings were solid, their customers were happy, and their crew knew what they were doing. None of that showed up online.
Their website was more than a decade out of date. It was hard to use on mobile, thin on content, and invisible in local search. Competitors with newer sites were capturing leads that should have gone to Waldrop. Not because they built better buildings, but because they were easier to find.
Referrals kept the business moving, but there was no system behind it. No consistent way for new customers to discover them, no clear path to request a quote, and no online presence that reflected the quality they delivered. The work spoke for itself. The website did not.
Working with LeadStone has been a great asset to my lot in Boaz. We have been with them for almost a year now, and my business has tripled. I have experienced the biggest year in sales in my 20 years with Waldrop Metal Buildings. I highly recommend them.
Owner, Waldrop Metal Buildings
The LeadStone System, applied.
Waldrop did not need a quick fix. They needed a complete foundation, then an engine to run on top of it. So that is exactly what we built.
A full brand overhaul
Before we built anything, we rebuilt how Waldrop looked and felt. New logo, new visual identity, new messaging. Bold, clean, and professional, the same way their buildings are. Built to instill trust the moment someone lands.
A website built to generate leads
A modern, mobile-first site built around one goal: turning visitors into quote requests. Product pages for every building type, a streamlined quote form, real project galleries, and SEO content so the right people can find them.
Tracking wired in from day one
Conversion, call, and form tracking connected across the site so every lead is measured from the first click. No more guessing where business comes from.
Facebook ad campaigns
Seasonal campaigns and offer-based promotions built around real project photos, so potential customers can see exactly what they are getting.
Long-term search visibility
An SEO strategy targeting terms like steel garages, metal buildings near me, and RV carports, putting Waldrop in front of people actively searching for what they build.
Google Business Profile
We claimed, cleaned up, and fully optimized their listing so they show up in local map results when nearby customers search for metal buildings, carports, and steel structures.
The numbers speak for themselves.
In the 12 months since launch, Waldrop went from nearly invisible online to one of the most findable names in their market. The brand, website, and engine are working together the way they were designed to.
Ready to build a more predictable pipeline?
Every month without a system is another month depending on luck. Tell us about your business and we will show you exactly how LeadStone can generate more consistent, high-quality project leads.
Talk to a real person. 1 (888) 208.7766